Melissa Spiegelman, Founder
An industry veteran, Melissa began her advertising career in 1993 at Ogilvy & Mather as one of the first employees of their Out of Home Media Group, working across all accounts, strategically evaluating and implementing their Out of Home media campaigns.
In 2007, she was tapped by the largest OOH Specialist Agencies, Kinetic Worldwide, to lead their alternative and location based strategic business unit. Melissa and her team were tasked with educating all U.S. clients on the new digital opportunities and innovations in the sector. Clients such as Diageo, Warner Brothers, AT&T and jetBlue utilized the team's expertise to complement and enhance their overall campaigns. During her four years at Kinetic, Melissa's leadership positioned Kinetic as a key influencer in the location based digital and new technology space.
Melissa has been one of the few people in the industry who is at ease on both sides of the desk. She has lead sales teams at several media companies including Alloy Media, VeriFone Media and recently at RMG Networks.
Hobbies: Running the streets of Manhattan, finding new restaurants in NYC and trying to complete the NY Times crossword puzzles (in ink).
Guilty Pleasures: Negronis, watching any Real Housewives, cussing, singing as loud as she can along with Barbra Streisand.