CityMD Case Study
23 Below Media has been leading CityMD’s OOH advertising efforts since 2016. in 2017, CityMD had 13 sites in Northern NJ and approached us to create a dynamic OOH solution to generate brand awareness and drive traffic to their NJ sites.
⌑ Strategy: Utilized digital OOH bulletins to provide effective site coverage and creative flexibility
⌑ Inventory Selection: Secured digital units which provided coverage at key commuter choke points, major interstates and secondary arteries into local communities
⌑ Creative Ad Rotation: Utilized the units to promote CityMD’s new site openings along with brand & seasonal messages
⌑ Brand Awareness: The campaign generated over 120 million impressions
⌑ Patient Recall: 40% of NJ CityMD patients heard about the facilities through this OOH campaign
⌑ Renewed Campaigns: Given the success, the campaign has been replicated throughout 2018