CityMD Case Study

22116_ADBCITY MD1 copy.jpg

Challenge

City MD-BC23-M1-22s-2468612-10.9.17 (4)  copy.jpg

23 Below Media has been leading CityMD’s OOH advertising efforts since 2016. in 2017, CityMD had 13 sites in Northern NJ and approached us to create a dynamic OOH solution to generate brand awareness and drive traffic to their NJ sites. 


Solutions

28144_ADBCITY MD1.jpg

Strategy: Utilized digital OOH bulletins  to provide effective site coverage and creative flexibility

Inventory Selection: Secured digital units which provided coverage at key commuter choke points, major interstates and secondary arteries into local communities

Creative Ad Rotation: Utilized the units to promote CityMD’s new site openings along with brand & seasonal messages


Results

IMG_5179.jpg

Brand Awareness:  The campaign generated over 120 million impressions

Patient Recall: 40% of NJ CityMD patients heard about the facilities through this OOH campaign

Renewed Campaigns: Given the success, the campaign has been replicated throughout 2018