Questions for the Curious


Do you own media?

We buy media for you, we do not sell media to you. We are an agency, and do not own or operate any inventory.


What do you cover in the process?

We facilitate the entire out of home media experience from planning & buying to campaign management. Specifically, we plan & buy the media, negotiate & contract with vendors, manage print production, and provide both proof-of-posting & campaign analysis reports.


How long does it take to launch a campaign?

Great question! There are three prongs to this answer: 1) inventory availabilities, 2) readily available artwork, and 3) production lead time. If 1 & 2 are available, the answer differs based on static or digital media:

  • Static OOH: requires physically printing materials and can be turned around for installation in about 3 to 5 weeks

  • Digital OOH: we can turn around a campaign for launch in 3 to 5 days


What markets do you cover?

A majority of our work is implemented across North America, though we cover major European & Asian markets including London, Tokyo, Singapore, and Hong Kong.


What is your minimum?

We don’t have a minimum. You shouldn’t be penalized for having a smaller marketing budget.


We provide OOH creative best practices, but we do not have an internal team focused on ideation & execution. We work with some pretty brilliant creative agencies that we’d be happy to share.

Do you provide creative help?


What is classified as “Out-of-Home” media?

It’s a very broad category, but consider it to be any ad seen outside your home. We compartmentalize this into 4 categories:

  • Traditional: Billboards, Posters, & Street Furniture (bus shelters/newsstands/kiosks/etc.)

  • Transit: Bus Interiors/Exteriors, Subway Cars/Stations, Taxi Tops, Car Wraps & Railway Systems

  • Place-Based: Movie Theaters, Gas Stations, Office Buildings, Gyms, Malls, Airports & Arenas

  • Non-Traditional: Wild-Postings, Sidewalk Chalk, Stickers & Experiential


What’s your cost?

The fee for our media services varies depending on the size & complexity of a campaign. Our fee ranges between 5%-20% of the overall campaign cost. Sounds counter intuitive when tied to a percentage, but we’re in it for the long haul and our goal is to leave you so satisfied that you continue to come back for more.


Top-5 favorite restaurants right now in NYC?

Uncle Boons, Lupa, Crown Shy, KiKi’s, and MIMI (*In No Particular Order)