Challenge

23 Below Media has been leading CityMD’s OOH campaigns since 2016. In 2017, CityMD had 13 sites in Northern New Jersey and approached us to create a dynamic OOH solution to generate brand awareness and drive traffic to their New Jersey locations.

Solution

To drive brand awareness, we secured large format units that provided coverage at key commuter choke points such as the Lincoln and Holland Tunnels. To drive individual site traffic, we used directional, proximity-based units. In addition, we included digital formats that allowed CityMD to easily update creative messaging, promote new initiatives, and emphasize additional facility openings.

Results

According to data collected by CityMD, the OOH campaign was responsible for 40% of new patient walk-ins. Given this success, the campaign has been renewed annually.