23 Below Media partnered with DoorDash to increase brand awareness in Los Angeles. LA already had a well established on-demand food delivery industry with players more recognizable. DoorDash’s objective was to combat its competitors to generate brand awareness and gain market share.
Using our planning platform, we developed a geographic footprint, focusing OOH activity on the Westside of LA to increase campaign and frequency. We used a mix of formats ranging from transit to bulletins to exposure at lifestyle venues, reaching the audience at multiple points throughout their day.
DoorDash’s website saw an uptick in traffic during the OOH flight. They were able to recruit and grow new restaurant partnerships, resulting in expanded offerings and leading to increased revenue.