Challenge

 
New York City, NYC Subway Advertising in Manhattan for Startups

23 Below Media partnered with Paintzen to launch their services in San Francisco. The goal was to generate in-market brand awareness and drive website activations.

 

Solution

 
San Francisco, SF street advertising in populated area

We created the “Paintzen the town” campaign, deploying a variety of OOH formats to introduce Paintzen to the market, educate consumers about their services and drive awareness by dominating the streets of San Francisco. 

 

Results

 
Taxi Top Advertising in San Francisco, California

Since the launch of the campaign, Paintzen has seen an overall increase in traffic to their website.  Their sales team has received a significant uptick in meeting requests from San Francisco decorators and general contractors while also amassing PR from local press.