23 Below Media partnered with Paintzen to launch their services in San Francisco. The goal was to generate in-market brand awareness and drive website activations.
We created the “Paintzen the town” campaign, deploying a variety of OOH formats to introduce Paintzen to the market, educate consumers about their services and drive awareness by dominating the streets of San Francisco.
Since the launch of the campaign, Paintzen has seen an overall increase in traffic to their website. Their sales team has received a significant uptick in meeting requests from San Francisco decorators and general contractors while also amassing PR from local press.