23 Below Media partnered with the NYC Economic Development Corp to promote the Fashion Industry during Fall Fashion week. The overarching objective of the campaign was to bring awareness to the benefits of manufacturing garments in NYC boroughs.
We effectively covered all boroughs, transforming the streets into an immersive fashion show by utilizing creative pieces showcasing local garment designers. We enhanced the campaign by incorporating iconic NYC formats, maximizing visibility and reach to residents and tourists alike.
The campaign was promoted through various media outlets, creating additional impressions to the over 400MM generated exclusively through the mix of outdoor media formats.