Challenge

 
Subway and train advertising in Cincinnati

23 Below Media partnered with CommonBond to support & promote its new collaboration with the Fifth Third Bank in Cincinnati.

 

Solution

 
Big advertising, can't miss billboard in center square

We identified units in close proximity to the Fifth Third bank’s corporate offices, reaching key executives at the branch. We created a virtual road block using high impact bulletins on the major arteries targeting commuters as they traveled into Cincinnati’s metro area.

 

Results

 
Billboard highway advertising for fintech company

The OOH Campaign created significant lift in brand awareness. Website traffic from Cincinnati in the month during the campaign increased significantly compared to the previous 31 days and overall website traffic also increased during this time frame.